From the Desk of Larry Kettler – Harnessing the Collective Power of Our Industry

The first quarter of 2022 is coming to a close, and the year is off to a great start!

I’ve just returned from the ATD Show in Las Vegas, and it was wonderful to be able to participate face-to-face in this important industry event. I was inspired by the energy and enthusiasm of the attendees as they participated in their many peer-to-peer events and Make Meetings. It was especially meaningful to meet with so many customers and learn firsthand how we’re doing and what we can do better. As always, we are laser-focused on delivering value, and continuing to invest every penny in improving our products and services.

ATD is such a valuable industry organization, and I have deep respect for the work they do. The ATD Show is an important opportunity for the industry to come together, harness the collective power of heavy-duty truck dealerships, and ensure your voices are heard. I look forward to seeing you all there in 2024.

On behalf of the entire Procede Software team, we want to extend our hearty congratulations to Kari Rihm, Dealer Principle of Rihm Kenworth, and winner of the 2022 ATD Dealer of the Year Award. Rihm noted in her acceptance speech that: “A diverse workforce and industry are a healthy workforce and industry.” As we celebrate Women’s History Month and honor the many women, both team members and customers, who have made a positive impact on Procede, we couldn’t agree more.

Of course, it’s my belief that every one of our Procede customers is worthy of this prestigious award. I am so grateful to continue to learn from your leadership firsthand. The conference and award are now biennial, so I encourage you all to submit nominations in 2023 for the 2024 award.

Last but not least, plans for the 2022 PSC at the Hard Rock Hotel in San Diego October 11 – 12 are well underway, and this year is shaping up to be the biggest and best user conference yet! Be sure to mark your calendars—we are incredibly excited to see you all there.

All the best,
Larry Kettler