Celebrating 25 Years

25 years of moving the industry

Our journey has been one of constant evolution — growing with our customers, advancing our technology, and redefining what’s possible.

  1. 2001

    Foundation

    Procede founded

    Procede Software was founded, introducing the industry’s first relational database, setting a new standard for innovation.

  2. 2005

    Community

    First User Conference

    Hosted our first user conference, the PSC, bringing customers together to share ideas, insights, and best practices.

  3. 2008

    Partnership

    First OEM certification

    Earned our first OEM certification, marking the start of many valued industry partnerships.

  4. 2011

    Leadership

    New CEO joins Procede

    Welcomed Larry Kettler to Procede Software, ushering in a pivotal change in company leadership and vision.

  5. 2012

    Ecosystem

    Partner & Insider Programs

    Introduced Procede’s Insider and Certified Partner programs to deepen relationships and deliver comprehensive, user-centered solutions.

  6. 2014

    Mobility

    First Mobile Product Released

    Released our first mobile service product, empowering users to work efficiently on the go.

  7. 2018

    Connectivity

    Excede API Launched

    Introduced our API, enabling seamless integrations and enhanced connectivity across systems.

  8. 2020

    Experience

    Excede v10.0 Redesign Released

    Launched Excede v10.0, featuring a redesigned, intuitive user interface focused on usability, efficiency, and performance.

  9. 2025

    Intelligence

    AI-Powered Intelligence Launched

    Debuted Procede Intelligence, integrating artificial intelligence and data-driven logic from Excede into user workflows to deliver timely data and improve operations.

Life at Procede

For 25 years we’ve committed to purposeful growth that elevates our people, our products, and our company— always striving to go beyond what’s expected.
Procede Software personnel
Team building
Procede team members
Procede team members
Procede team members
Procede team members
Procede team members
Procede team members

Why procede?

Our customers share what drove their decision and success.
Testimonials

Success stories that Speak for themselves

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We have a true business partner in Procede; they listen and make timely adjustments to their system to suit the needs of their customers, unlike other DMS providers.

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We chose Procede Software because we were looking for a system that allowed us to do business the way we wanted, not how its dictated to be done by others. We have a true business partner in Procede; they listen and make timely adjustments to their system to suit the needs of their customers, unlike other DMS providers.

Greg Althardt
COO, Peach State Truck Centers
Greg Althardt
COO, Peach State Truck Centers

What stands out is Procede’s commitment to innovation. They’re spending time in the field and listening to the customer and what their needs are.

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What stands out is Procede’s commitment to innovation. They have the management team in mind and spend time to understand what’s happening in the dealership. They’re spending time in the field and listening to the customer and what their needs are.

Anthony Drake
Service Manager, Bruckner’s Truck Sales
Anthony Drake
Service Manager, Bruckner’s Truck Sales

Procede understands the industry is evolving. They actively listen to their customers and have a genuine passion to innovate and move their business system forward.

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Procede understands the industry is evolving. They actively listen to their customers and have a genuine passion to innovate and move their business system forward.

Trey Mytty
President & CEO, Truck Center Companies
Trey Mytty
President & CEO, Truck Center Companies

Procede has been a great partner of ours since 2015. You guys listen and provide tremendous support to our growth and strategy and we look forward to many years.

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Procede has been a great partner of ours since 2015. We’ve been able to grow together and collaborate. You guys listen and provide tremendous support to our growth and strategy and we look forward to many years.

Scott Zeppenfeldt
COO, Velocity Vehicle Group
Scott Zeppenfeldt
COO, Velocity Vehicle Group