Procede Software. A company of innovators.

Founded in 2001 and headquartered in San Diego, CA, Procede Software is the leading provider of Dealer Management Solutions for the commercial trucking industry. Today, our enterprise dealer management system—Excede—is used by hundreds of dealerships across the United States and Canada to improve their operational efficiency and drive performance across all areas of their business.

From our very first customer who believed in the value of our reliable Microsoft technology stack to the thousands of users since, our team is dedicated to helping you optimize your dealership business.

Our Mission

At Procede Software, our mission is to provide dealership management software built on feature-rich, innovative technology, to be the first and best in compliance with industry standards, and to offer services that deliver our customers incredible value and a competitive advantage.

Our Leadership

Innovators. Experts. Industry visionaries. Our company's leadership team includes some of the best and brightest minds in the tech industry. From product innovation to customer support, they bring a diverse array of talent, passion and resourcefulness to help our customers achieve measurable and meaningful results.

Larry Kettler


Robert Stockfleth


Alina Caceres

VP Sales & Marketing

Deanna Cocco

VP Support & Professional Services

Sharon Covitt

VP Implementation & Training Services

Eric Fortin

Director Product Strategy

Eric Liddell

Director Product Management & Integrations

Lindsay Kramer

Director of Education & Training Services


At Procede Software you'll discover a positive, upbeat atmosphere where people are respectful, trusting and supportive of one another. We believe every employee’s skills, experience and perspective are of value in driving our company forward. And even though we enjoy coming into the office each day, we’re serious about making our DMS the best solution on the market.

So, whether you’re just starting out in your career or seeking a growth opportunity, if you’re a people-person and a software standout, Procede could be the right place for you to showcase your talents.

Join Our Team

Press Kit

Thank you for your interest in Procede Software! The Procede Software Press Kit is designed to provide you with research on our company background information and information to help you spread the word about our company.

For all media and press inquiries, please contact

Previous Press

Procede Software can be found in several prominent trucking publications. See some of our past news coverage by visiting the links below.

Social Media

Follow us for all the latest news on the trucking industry, Procede Software news, happenings with our customers, and to get a sense of our company culture.

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