The power of different.The strength of team. Procede Software. A company of passionate leaders. Founded in 2001 and headquartered in San Diego, CA, Procede Software is the leading provider of Dealer Management Solutions for the commercial trucking industry. Today, our enterprise dealer management system—Excede—is used by hundreds of dealerships across the United States and Canada to improve their operational efficiency and drive performance across all areas of their business. From our very first customer who believed in the value of our solution to the thousands of users since, our team is dedicated to helping you optimize your dealership business. Our Mission To provide complete dealership management solutions that deliver best-in-class, reliable functionality and strong integrations with industry providers. Our Leadership Software Experts. Industry Leaders. With over 100 years of combined industry experience, our company's leadership team includes some of the best and brightest minds in enterprise software. From product development to customer support, they bring a diverse array of talent, passion and resourcefulness to help our customers achieve measurable and meaningful results. Larry Kettler CEO View Profile × Larry Kettler CEO Larry Kettler has served as Procede Software’s CEO and visionary force since 2011. With experience covering all disciplines from corporate enterprise to consumer markets, Larry has a proven track record of delivering top-tier business solutions designed to meet the needs of any sized business. Larry brings a blended skill set and unique perspective from a career spanning more than 25 years in the tech industry. With a contagious passion and an unwavering commitment to excellence, he consistently encourages staff and customers alike to grow and adapt with technology to realize their full potential. Under Larry’s leadership, Procede has experienced significant growth, delivering faster and more efficiently than ever before. His strategic intuition, ability to forge sustainable partnerships and responsiveness to market trends have all been instrumental in Procede’s success as a leading DMS provider. Robert Stockfleth CTO View Profile × Robert Stockfleth CTO After joining Procede in 2003 as the Senior Database Administrator, Rob has since transitioned into various leadership roles including the Director of Product Development and Technical Services. Rob’s extensive background in software development and information system design spans more than 16 years and has provided a strong base for his ability to lead technical teams with knowledge and direction. Rob currently serves as the Chief Technology Officer and oversees the technical architecture of current products, modernizes legacy applications and works closely with the Product Management team to devise strategies for implementing new features into Procede’s Excede DMS. Rob holds a Bachelor of Science degree from Arizona State University studying Computer Information Systems and Technological Entrepreneurship and Management. Deanna Cocco Chief Customer Officer View Profile × Deanna Cocco Chief Customer Officer Deanna joined Procede in 2003 as an Applications System Consultant and then moved into Implementation and Customer Relations Manager roles. She is passionate about innovation, leading the charge in finding new and better ways to solve problems, and is usually the first to experiment with the latest technology and software tools. Between her long-term experience here at Procede and her deep understanding of how a dealership runs, there’s no one better to serve as our Chief Customer Officer. Prior to joining Procede, Deanna worked as a programmer at Intuit, and she holds a Bachelor of Science degree in Computer Science from San Diego State University. Alina Caceres VP Strategic Development View Profile × Alina Caceres VP of Strategic Development Alina joined Procede in 2005 as an Application Systems Consultant. Today, she serves as Procede’s Vice President of Strategic Development and is responsible for producing the solutions that link company vision with consistent ROI. Equipped with a track record of success spanning multiple industries, Alina enthusiastically embraces change, maintaining a continued focus on driving business results. Among her many talents, she is a dynamic, intuitive and pragmatic leader with exceptional communication skills, qualities appreciated greatly by customers and co-workers alike. Alina holds a Bachelor of Science in Accounting from Arizona State University, and a Master of Arts in Leadership Studies from the University of San Diego. Bob Balak VP Sales View Profile × Bob Balak VP Sales Bob recently joined Procede Software as the VP of Sales and will be leading our sales team and go-to market initiatives. Bob comes to Procede with over 20 years of notable sales and sales management expertise in the automotive and transportation vertical, working with retailers on leveraging technology to grow their business, along with increasing efficiency, risk mitigation and customer retention. He is well-versed in a number of areas impacting dealerships including Workforce Compliance Management, Regulatory Compliance, as well as DMS, ERP, Digital and other technology solution expertise. He has played a significant role in driving rapid growth and success of very reputable organizations in the industry. Bob holds a Bachelor of Business Administration degree in Marketing from Kent State University. Sharon Covitt VP Implementation Services View Profile × Sharon Covitt Vice President of Implementation Sharon joined Procede in 2004 as an Applications System Consultant before moving into an Implementation Manager role, a position she held for more than six years. Sharon’s personally managed countless implementations and data conversions, and currently serves as the company’s Vice President of Implementation and Training, where she oversees Procede’s staff of experienced Implementation and Training Consultants. Her beyond impressive work ethic and engaging personal style enable her to interact effectively with both customers and staff. Sharon holds a Bachelor of Science in Cognitive Science with a specialization in computing from UCLA. Eric Fortin Senior Director Product View Profile × Eric Fortin Senior Director of Product A Procede Software employee since 2004, Eric started as an Applications System Consultant and quickly transitioned to a Process Consultant position. He was subsequently promoted to Manager of Professional Services and then to Senior Manager on our Product Marketing team. Most recently, Eric’s tenure at Procede and in-depth product knowledge led to a well-deserved promotion as the Senior Director of Product. Eric’s unique blend of interpersonal skills, problem solving ability, and industry experience make him an asset when it comes to designing and developing Procede’s executive level business intelligence strategy and products. He is also heavily involved in Procede’s API initiative, as well as OEM and third-party integrations and partnerships. In his current role, he works closely with the Product and Engineering teams and oversees the Project Management team. Eric’s prior work experience includes construction, website design and a role as a Quality Assurance Specialist at Intuit. Eric Liddell Director Product Architecture View Profile × Eric Liddell Director of Product Management and Integrations Eric has been with Procede for an unprecedented fourteen years. A “jack of all trades,” Eric has served in a variety of roles, from Crystal Reports Developer to SQL Server Programmer and beyond. Eric currently serves as the Director of Product Management and Integrations, overseeing our product roadmap staff and working closely with our Engineering and Consulting teams to guide the future development of Excede DMS. Not only does Eric understand the complexity of the processes required to run a heavy truck dealership, he remains committed to going beyond the expectations set on paper and developing real solutions designed to maximize ROI for our customers. Eric holds a Bachelor of Fine Arts from Missouri State University and a Master of Fine Arts from the University of San Diego. Lindsay Kramer Director Education & Training Services View Profile × Lindsay Kramer Director of Education & Training Services A consummate problem-solver and a fearless leader, Lindsay has leveraged her extensive background in education and training, project management, and customer service to lead Procede’s growing team of talented trainers. With multi-industry experience, Lindsay’s positive, collaborative spirit and professionalism have made her an invaluable asset to the company. Under her leadership and guidance, the creation and delivery of training content has undergone a complete overhaul, giving users access to more resources than ever before. Lindsay joined Procede in 2012 as an Application Systems Consultant and was most recently promoted to Director of Education & Training Services. Lindsay’s passion for empowering customers to get the most out of their DMS will prove to be an asset as she leads and grows the education development strategy. Lindsay holds a Bachelor of Science degree from Northwestern University with dual degrees in Communications and Dance and minor in Business. Careers At Procede Software you'll discover a positive, upbeat atmosphere where people are respectful, trusting and supportive of one another. We believe every employee’s skills, experience and perspective are of value in driving our company forward. And even though we enjoy coming into the office each day, we’re serious about making our DMS the best solution on the market. So, whether you’re just starting out in your career or seeking a growth opportunity, if you’re a people-person and a software standout, Procede could be the right place for you to showcase your talents. Join Our Team Press Kit Thank you for your interest in Procede Software! The Procede Software Press Kit is designed to provide you with research on our company background information and information to help you spread the word about our company. For all media and press inquiries, please contact firstname.lastname@example.org Previous Press Procede Software can be found in several prominent trucking publications. See some of our past news coverage by visiting the links below. Procede Software Wins 2019 Best in Biz Award Procede Software Hosts Successful 2019 PSC Procede Software Releases Second Generation Excede API Procede Software Unveils Excede v10 Procede Software to Co-Present 2019 Truck Dealer of the Year Nominees Procede Software Team Participates in Race for Autism Social Media Follow us for all the latest news on the trucking industry, Procede Software news, happenings with our customers, and to get a sense of our company culture.