Procede Software Announces Strategic Acquisition of RIMSS, Bringing Together Decades of Dealer Technology Leadership
Two DMS providers built on shared, customer-centered values coming together to accelerate innovation in the truck and equipment dealer markets
Procede Software, a preeminent provider of enterprise-level dealer management systems (DMS) and solutions for the commercial vehicle industry, today announced that it has acquired RIMSS (Responsive Information Management Systems and Services, Inc.), a San Antonio-based DMS provider serving agriculture, construction, and transportation dealers.
Founded in 1983, RIMSS supports over 200 dealer groups across North America, working with OEMs including Kubota, Case IH, AGCO, and Hino, among others. Procede, celebrating 25 years in business, serves more than 1,200 rooftops and 25,000 daily users across the truck, trailer, bus, and aftermarket industries with its Excede® platform.
“Respect is earned over decades by people who care deeply about their customers, their products, and each other,” said Larry Kettler, CEO & Chairman of Procede Software. “RIMSS has earned it. Tommy, Dale, and their team share our values, our commitment to dealers and OEMs, and a belief that people make the difference. This acquisition builds on that foundation and creates more opportunities for our customers, our people, and the industries we serve. I’m excited about what we’ll accomplish together.”
Two Companies Built the Same Way
Both companies deliver comprehensive dealer management platforms built on Microsoft technology, with best-in-class OEM integrations and services. Both were built around their people and a commitment to putting the dealer first, and both have earned long-term customer loyalty. Like Procede, RIMSS retains roughly 99% of its customers.
“After more than 40 years, we weren’t looking for someone to take over what we built,” said Tommy Jarrett, CEO of RIMSS. “We were looking for a partner who would invest in our people and products without changing the core values our customers count on. Procede has grown its business the same way we’ve grown ours, by staying close to dealers and putting money back into the product year after year.”
Built to Serve Dealer Groups That Run Both
Many dealer groups that run their truck business on Excede have expanded into agriculture and construction. RIMSS brings more than 40 years of experience, OEM relationships, and industry knowledge in those markets. Procede brings engineering depth, go-to-market experience, and advanced AI capabilities through Procede Intelligence. Together, the two companies can support truck dealers, equipment dealers, and the dealer groups that operate in both, bringing decades of experience to the industries that sell, service, and support the equipment that keeps businesses moving.
The acquisition follows Rubicon Technology Partners’ January 2026 investment in Procede. “”When Rubicon invested earlier this year, Procede committed to reinvesting in our people, our technology, and the industry. We’ve delivered on that. This year we’ve moved faster than ever, adding outstanding new talent and accelerating innovation across our entire portfolio,” said Kettler. “RIMSS is the next step on that journey, and we’re excited to build on our shared core values while bringing industry-leading software and services to even more dealers.”
What Stays the Same
Excede and the RIMSS platform will continue to be supported and developed. RIMSS customers will keep their existing software, contracts, and support relationships, and the RIMSS team in San Antonio will continue to serve them. OEMs and partners will continue working with the same people they work with today, now with more resources to scale and drive innovation for decades to come.
Financial terms of the transaction were not disclosed.
About Procede Software
Since 2001, Procede Software has been a leading provider of enterprise-level Dealer Management Solutions for heavy-duty commercial vehicle and adjacent markets. Serving dealer locations across the United States, Canada, and Australia, the industry’s leading dealerships trust Excede® to run their business due to its comprehensive departmental functionality, reliability, and strong integrations with OEM providers. Built on Microsoft® SQL Server and enhanced by modern workflows, APIs, and Procede Intelligence, Excede delivers the data-driven insights and operational efficiency dealerships need to stay competitive. Learn more at www.procedesoftware.com.
About RIMSS
Founded in 1983 and headquartered in San Antonio, Texas, RIMSS (Responsive Information Management Systems and Services, Inc.) provides dealer management software to agriculture, construction, and transportation dealers across North America. RIMSS supports over 200 dealer groups and 400 rooftops and works with OEMs including Kubota, Case IH, AGCO, and Hino, among others. Learn more at www.rimss.com.
