From the Desk of Larry Kettler: Starting off 2020, Laser-Focused

As I reflect on the year ahead, I can’t help but think about all the years that have gone by and all of the hard work that our incredible team and customers have put into Procede Software.

It’s been both an honor and humbling to be in a position in which so many of you put your trust in our company and myself, and I’d like to thank you for that. Our combined work over the years has put us in a position where we’re laser-focused and clear on our strategy like never before. We’ve also never been in a stronger position to serve this incredible industry and its ancillary markets for the years to come. The business foundation that we have laid together is strong, built on hard work, passion, care and the desire to serve each other.

As 2020 rolls out, we’ll be sharing with you many exciting announcements, and more importantly, delivering a tremendous amount of results that have been the cumulation of years of hard-earned work. As you will see in the year to come, we will continue to demonstrate our never-ending approach to providing our customers and this industry more value as you run your dealerships.

At the 2020 ATD show, we’ll be launching Excede Analytics. With this powerful business intelligence and reporting toolset, we will empower our customers like never before and deliver the right information at the right time, making data-driven decisions throughout the dealership operations a reality. If you’re attending ATD, I’d love for you to stop by our booth (#314) and get a demo.

As I’ve talked about in the past, Procede Software continues to grow, grow, grow, and with this growth, comes growing pains. I want to take this opportunity to thank you for your patience and support as we continue to scale our organization to better serve you. We remain committed to putting every penny we earn back into our business, both building out our infrastructure, and building on our award-winning dealer management solutions.

With an exciting year ahead, I’d like to once again extend my thanks to our customers for allowing us to serve you. As 2020 rolls out, I am confident that your dealerships will benefit from the many exciting announcements that we have planned.

As always, contact me if you have any questions, comments, or concerns.

Larry Kettler, CEO