From the Desk of Larry Kettler: Delivering Even More Value in 2022

2021 marked both our 20th anniversary in this incredible industry and another year of record growth for Procede Software—I’m so proud of our team and how we continue to grow this company with a focus on serving you, our customers! This past year was also a time of deep learning and hard work as we balanced the challenges of scaling our business with advancing our leading dealer management software solutions.

As we enter 2022, we are in a great position to continue our trajectory of growth and continuous improvement. With another year of staff growth of more than 20%, our leadership and long-term team members are more experienced now than ever, and we get the added benefit of fresh insight and focused skillsets of our newer employees. As always, listening to, learning from, and serving our customers to support their growth will continue to be our number one priority.

One of the things I am most excited about in 2022 is a return to in-person events. I am looking forward to seeing you all face-to-face at the 2022 ATD Show in Las Vegas, March 10-13, where we are once again sponsoring the ATD Truck Dealer of the Year Award, a program that represents the best in the industry and admiration for the people in it. Stop by the Connections Hub to say “hi” and check out what’s new at Procede, including Excede DMS v10.2.

Additionally, I’m looking forward to seeing everyone October 10-11 at our user conference, the 2022 PSC, at the Hard Rock Hotel in San Diego. Mark your calendars – you won’t want to miss this amazing event!

Everyone at Procede is incredibly excited for 2022—we are looking forward to another year of serving you, supporting your businesses, and delivering more than ever!

All the best,
Larry Kettler