From the Desk of Larry Kettler: A Look Back at 2023 and What’s on the Horizon for 2024

2023 has been another incredible year here at Procede. The 2023 PSC was, of course, a highlight—thank you to everyone who came! While the conference is always a great opportunity for us to share how we are delivering on our promises, we also deeply appreciate the chance to listen and learn. We will continue to push the envelope, invest every penny we earn back into our business, and deliver more than ever.

At Procede, we strive to have the most open, productive, and collaborative relationships with OEMs in the industry, so naturally, we were thrilled to learn in February that we’re the number one Navistar-certified DMS partner by number of North American dealership locations. In May, we also learned we’re named the preferred DMS provider to North American Hino Trucks Dealerships. As always, we will continue to work side-by-side with all our valuable OEM partners to proactively engage and deliver on their initiatives and integrations.

The year marked two other key milestones, as well. First, we celebrated the 10-year anniversary of the Insider Program. I want to extend my deepest gratitude to everyone who has participated over the years. Your voice and expertise are so important in ensuring that the ongoing development of Excede has a meaningful impact on your dealerships. Second, we celebrated the 5-year anniversary of the Excede API, which we introduced to accelerate the pace of innovation in the ecosystem. It is exciting to see how many OEMs, partners, and dealerships are leveraging this innovative and impactful technology.

Another exciting announcement this year was being named #19 on San Diego Union Tribune’s annual list of Best Places to Work. Our strategy has long been to hire the best and the brightest people and support them as they grow, and to be honored in this way is a deep reflection of that. I am so proud of the culture we have built and grateful for the continuous hard work our team puts into the business and into making our customers successful.

Looking ahead to 2024, I am incredibly excited to announce the upcoming general release of Excede v10.4 in early 2024. This is a major release with significant enhancements to global and departmental functionality. It is currently being piloted, and quite a few dealerships are already on the list to upgrade, so I encourage you to sign up now via our Customer & Resources Portal.

I want to extend my heartfelt thanks to each and every one of our customers for trusting us with your business. Our commitment to you is to continue to listen, to deliver on our promises, and to enhance our products and services in ways that drive meaningful value.

Warm regards,
Larry Kettler