Procede Software Names Larry Kettler as CEO

Procede Software, a leading developer of enterprise level Dealer Management System (DMS) software and services for the Heavy Duty Truck and Automotive industries has named Larry Kettler as its new Chief Executive Officer (CEO). Kettler will guide the company’s short-term and long-term growth and expansion.

Kettler, a technology veteran with over 25-years of experience in building successful companies in diverse industries, was most recently Executive Vice President of Business Development at MIR3, Inc. where he was responsible for day-to-day strategic company initiatives and overseeing the company’s Corporate Development activities.

“I’m very pleased to be joining Procede Software at this important time in the company’s history,” said Kettler. “Procede is a true innovator and uniquely positioned to grow its leadership position in the DMS marketplace,” said Kettler. “As new technology acceleration continues to penetrate all areas of the dealership marketplace, I look forward to working with and learning from our customers in order to meet their technology needs today and tomorrow.”

With Kettler’s appointment, Managing Partner and industry software pioneer Peter Kneale will turn his focus and energy to growing the industry’s leading Dealer Management System platform, Excede. Kettler will have oversight for all daily business operations and is committed to increasing Procede Software’s investment into research and development, which will provide customers with next generation applications that enhance the robust Excede. Kettler will also lead Procede Software in extending professional services offerings to include advanced process consulting, new training services, and professional development tools that will help customers maximize their return on investment.