Procede Software — Bob Balak Bob Balak Bob recently joined Procede Software as the VP of Sales and will be leading our sales team and go-to market initiatives. Bob comes to Procede with over 20 years of notable sales and sales management expertise in the automotive and transportation vertical, working with retailers on leveraging technology to grow their business, along with increasing efficiency, risk mitigation and customer retention. He is well-versed in a number of areas impacting dealerships including Workforce Compliance Management, Regulatory Compliance, as well as DMS, ERP, Digital and other technology solution expertise. He has played a significant role in driving rapid growth and success of very reputable organizations in the industry. Bob holds a Bachelor of Business Administration degree in Marketing from Kent State University.