Procede Software — Eric Liddell Eric Liddell Eric has been with Procede for an unprecedented seventeen years. A “jack of all trades,” Eric has served in a variety of roles, from Crystal Reports Developer to SQL Server Programmer and beyond. Eric currently serves as the Director of Product Architecture, overseeing our product roadmap staff and working closely with our Engineering and Consulting teams to guide the future development of Excede DMS. Not only does Eric understand the complexity of the processes required to run a heavy truck dealership, he remains committed to going beyond the expectations set on paper and developing real solutions designed to maximize ROI for our customers. Eric holds a Bachelor of Fine Arts from Missouri State University and a Master of Fine Arts from the University of San Diego.