Accelerate the Future: Elevate, Execute, Evolve
PSC 2025 will open with an energizing keynote from CEO Larry Kettler, joined by Deanna Cocco and Rob Stockfleth. Together, they’ll set the tone for the conference with a high-level company update that shines a spotlight on Procede’s commitment to innovation. Attendees will get an inside look at the company’s strategic focus on performance, mobility, and customer-centric initiatives powering our intelligent DMS. This session will highlight how our comprehensive platform strategy helps dealerships elevate and execute with precision, driving operational excellence across every department.
Learn more about the keynote speakers below.
Larry Kettler, CEO:
- Add headshot
Larry Kettler has served as Procede Software’s CEO and visionary force since 2011. With experience covering all disciplines from corporate enterprise to consumer markets, Larry has a proven track record of delivering top-tier business solutions designed to meet the needs of any sized business.
Deanna Cocco, CCO:
- Add headshot
Since 2019, Deanna has served as Chief Customer Officer, leading all customer-facing operations with a focus on elevating and unifying the customer experience across every stage of the journey. She oversees Implementation, Support, Customer Success, Education & Training, Business Intelligence, and Professional Services – ensuring alignment across teams, fostering collaboration, and delivering consistent value to dealerships.
Rob Stockfleth, CTO:
- Add headshot
Rob currently serves as the Chief Technology Officer and oversees the technical architecture of current products, modernizes legacy applications and works closely with the Product Management team to devise strategies for implementing new features into Procede’s Excede DMS.
Next Mile Vision: Our Roadmap to Innovation
Day two kicks off with a high-octane session led by Eric Fortin, SVP of Product, alongside a panel from our Product and Development teams. This keynote will pull back the curtain on Procede’s customer-focused product development philosophy, including a first look at the next version of Excede. Attendees will also hear about upcoming high-level initiatives and current roadmap projects, gaining insight into how our innovation strategy will shape the future for our customers.
Eric Fortin, Sr. VP of Product:
- Add headshot
Eric’s unique blend of interpersonal skills, first principles approach to problem solving, industry experience and passion for continuous improvement make him an asset when it comes to designing and executing Procede’s product roadmap. Most recently, Eric’s tenure at Procede and in-depth industry knowledge led to a well-deserved promotion as the Sr. VP of Product.
Get the most out of PSC 2025 by hearing directly from our leaders, gaining fresh insights, and looking ahead to what’s next.
For details on the agenda, visit the PSC Website here >> Full Agenda Here