Procede Software Names New Director of Product Strategy

We are excited to announce the promotion of long-time employee Eric Fortin as the new Director of Product Strategy. Fortin began his career at Procede Software in 2004 and brings in-depth industry knowledge, an innate ability to solve complex problems, and a firm understanding of dealership operations.

“Procede Software continues to experience rapid growth in the commercial vehicle industry and I am excited to welcome Eric to his new role and to the leadership team,” said Larry Kettler, CEO of Procede Software. “Eric’s consistent, hands-on, customer-centric approach and holistic dealership understanding, combined with his clear strategic product vision, will be impactful at this important time.”

In his new role, Fortin will help shape and drive our product vision and strategy while blending customer-centric principles with industry-changing innovation.

“I’m blessed to have had the opportunity to cut my teeth in this exciting and complex industry over the past 14 years” said Eric Fortin, Director of Product Strategy. “It’s a great privilege to join such a talented and passionate group of leaders, allowing me to apply my experience and vision to help shape this incredible company.”

In addition to facilitating the execution of our product strategy, Fortin will also oversee Certified Partners, OEM relationships and the company’s Insider Program, a customer-first product feature enhancement program.

Fortin joins an experienced leadership team that has an average tenure of over 11 years with Procede Software, many of whom have advanced their careers with the company and within the commercial vehicle industry. Procede Software continues to focus on building a vibrant and evolving company culture that strives to recognize passion and strong performance with opportunities for career advancement.

Related Posts

Procede Software Appoints New Chief Technology Officer

Procede Software is pleased to announce the appointment of Robert Stockfleth as the company’s new Chief Technology Officer. In his new role, Stockfleth will be overseeing the technical architecture of current products, modernizing legacy applications and working closely with the Product Management team to devise strategies for implementing new features into Procede’s industry-leading dealer management…

Procede Software Names Larry Kettler as CEO

Procede Software, a leading developer of enterprise level Dealer Management System (DMS) software and services for the Heavy Duty Truck and Automotive industries has named Larry Kettler as its new Chief Executive Officer (CEO). Kettler will guide the company’s short-term and long-term growth and expansion. Kettler, a technology veteran with over 25-years of experience in building successful…

Procede Software Celebrates 15 Years in Business

This year marks a major milestone for Procede Software as they celebrate 15 years in business. Procede was founded in 2001 with a vision of becoming a leading business system provider, catering primarily to the heavy-duty commercial vehicle market. While Procede has adapted its products, services and practices as the industry has evolved over the…